Those that thought rapper 50 Cent (Curtis Jackson) would never survive his second album have been pleasantly surprised by his business acumen. First it was a huge cash windfall from selling his stake in Vitamin Water and now with the help of Intel, Jackson is developing new earbuds that gather fitness data via integrated biometric sensors and the custom heart-rate monitor.
The company Jackson owns, SMS Audio, has partnered with Silicone Valley giant Intel to create a one-device fitness accessory offering high-end style and premier sound quality for an exceptional fitness experience.
The headphones feature built-in optimal sensors that measure a person’s heart rate during intense exercise, states of relaxation and downtime. The headphones are designed to protect against sweat and resist water.
The SMS Audio BioSport In-Ear Headphones will be available later in 2014 and will come in blue and yellow color options. The earbuds can be synched with the fitness app RunKeeper to help track heart rate, pace, distance, elevation and calorie burn. Other apps will be supported in the future.